From Doha to Dubai — Digital Launch Campaign

We ran the full digital launch of Danat Al Bahar BBQ Fish in Dubai, covering paid media across Meta, TikTok, and Snapchat alongside content creation and organic social management across three months.

2025

Services

Performance Marketing,

Social Media Marketing,

Country

UAE

1M+

Combined reach

+1,112%

Instagram growth in month one

Overview

Danat Al Bahar BBQ Fish had built a loyal following in Doha over the years. When they decided to open in Dubai, they had no local audience, no digital presence, and no footprint in the new market.

We came on board to handle everything digital around the opening. Content, paid media, and social management across Instagram and TikTok. The brief was simple: make the launch land.

Our Process

1. Launch Content and Inauguration Coverage We produced inauguration creatives, coordinated live opening coverage, and kept the content moving from day one. The priority was capturing the energy of the opening and getting it in front of as many people as possible while the moment was live.

2. Paid Media Across Three Platforms We ran campaigns on Meta, TikTok, and Snapchat simultaneously, each doing a different job.

TikTok was the standout channel from the start. At AED 350 spend it delivered 1,930 new followers and 33.9K video views in the first month, the strongest return of any platform. Meta handled broad awareness at scale, reaching over 500K people through the inauguration campaigns. Snapchat came in as a lightweight upper-funnel channel, generating 269K impressions at minimal spend.

3. Organic Social Management We managed content, captions, scheduling, and community engagement across both platforms every month. September organic Instagram views hit 349K, a 1,112% jump from the previous month, driven by launch buzz and reels built around the opening. As the account moved past the spike, follower growth and profile visits continued to climb, a sign the audience was converting from viewers to people actively looking for the restaurant. By November, influencer reels and food lifestyle content were consistently the top performers.

4. Targeting and Optimization Dubai made up over 50% of the audience consistently across all three months. We identified peak engagement windows and built the publishing and boosting schedule around them. Creatives were continuously tested and rotated, with reels accounting for the majority of all engagement by November.

5. Conversion Campaigns Alongside awareness, we ran campaigns around delivery promotions and platform-specific offers to start moving the audience from reach to orders.